With the official launch of the 2025 National "National Day Cultural and Tourism Consumption Month" in Chengdu, the holiday cultural and tourism market is further energized. This article analyzes current hot spots and trends in Chinese tourism from four perspectives: policy support, market enthusiasm, scenic area environment, and travel tips, providing reference for holiday travel and industry practitioners.
On September 25th, the main event of the 2025 National Day Cultural and Tourism Consumption Month was held in Chengdu, Sichuan Province. The event, which will run from late September to late October, aims to stimulate holiday tourism consumption through a series of promotions and cultural exhibitions. The launch of this event signifies that the official policy approach of using festivals to drive consumption and experiences to promote consumption will have amplified effects in the lead-up to Golden Week, and tourist confidence and travel intentions are expected to continue to rise.
Since the beginning of this summer, popular domestic destinations have shown a diverse landscape: cities and scenic natural areas, including Beijing, Shanghai, Sanya, Hangzhou, Chengdu, and Huangshan, continue to lead the way. Meanwhile, traditional cultural tours, summer escapes, and red tourism are popular among young people and families. Industry platform data shows that summer bookings and visitor traffic in these cities have rebounded significantly, laying the foundation for a peak during the National Day holiday.
In terms of international exchanges, China continues to expand its international tourism cooperation: overseas promotional events, such as the China-GCC Tourism Trade Fair, are helping Chinese destinations and tourism companies to develop overseas customer bases and enhance their brand influence. These events not only promote the exchange of customer sources but also create conditions for local tourism products to expand internationally and attract return tourists.
Scenic area management and quality improvement remain key to driving consumption. Recent statistics show that the brand communication and operation index of 5A-level scenic spots are on the rise. Some scenic spots have increased visitor retention and secondary consumption through event management, IP introduction, and immersive experiences. At the same time, management rules for scenic spot tickets and temporary exhibition pricing are being gradually refined to balance conservation and development.
Finally, weather and emergencies significantly impact holiday travel. With the recent Super Typhoon Ragasa impacting several locations in East Asia, tourists are reminded to pay attention to weather warnings and travel risks, adjust their itineraries appropriately, and purchase necessary travel insurance. Tourism companies and government departments are also strengthening emergency response plans and tourist evacuation capabilities to ensure holiday crowd safety.
Tips: Booking tickets in advance, monitoring official warnings, choosing refundable and changeable products, and preparing for health and safety precautions at your destination can effectively reduce holiday travel risks.