The 2025 National Day holiday coincides with the Mid-Autumn Festival, creating an eight-day "Super Golden Week." Ctrip data shows that as of September 17, cross-provincial travel orders during the National Day holiday increased by 45% year-on-year, with popular destinations including Beijing, Shanghai, and Chengdu. The tourism market is showing a dual trend of "long-distance travel recovery and short-distance travel upgrades."
The 2025 National Day holiday runs from September 28 to October 5, overlapping with the Mid-Autumn Festival for a total of eight days. A forecast report released by Ctrip shows that cross-provincial travel orders increased by 45% year-on-year, with Beijing, Shanghai, Chengdu, Xi'an, and Hangzhou ranking among the top five popular destinations. Ticket bookings for scenic spots like the Forbidden City, the Bund, and Kuanzhai Alley have surpassed year-ago levels, with some venues implementing time-slot reservation systems to manage visitor flow.
Long-haul tourism is showing a significant recovery. Bookings to western destinations like Linzhi in Tibet and Kanas in Xinjiang increased by 60% compared to 2019, driven by improved infrastructure along self-driving routes like the Xinjiang-Tibet Highway and the Duku Highway. Airlines have increased the frequency of flights like the Beijing-Lhasa and Shanghai-Urumqi routes, with economy class fares on some flights increasing by 30% compared to normal.
Short-haul travel is upgrading to higher-quality options. Sales of "high-speed rail + hotel" packages in the Yangtze River Delta region increased by 55%, with cities like Suzhou and Wuxi offering experiential programs like "garden night tours" and "intangible cultural heritage workshops." The average room rate at hot spring resorts in Guangdong Province increased by 40% compared to normal, but booking rates remain over 85%.
Notably, young people are the primary consumers. Tourists aged 18-35 account for 62%, driving the explosion of new business formats such as "script-killing combined homestays" and "esports hotels." Data from Fliggy Travel shows that searches for hotels with e-sports themed rooms increased by 200% year-on-year.
To cope with the surge in tourist traffic, many cities have activated contingency plans. The Beijing Municipal Bureau of Culture and Tourism will open 2,000 temporary parking spaces and add special tourist trains on Metro Lines 1 and 2. Shanghai is offering "off-peak discounts," offering visitors a 20% discount on tickets to the Oriental Pearl Tower from October 1st to 3rd.
The industry predicts that tourism revenue during this Golden Week is expected to exceed 800 billion yuan, a record high. The China Tourism Academy reminds tourists to pay attention to their destination's epidemic prevention policies, as some scenic spots still require a negative nucleic acid test result within 72 hours. Experts recommend avoiding travel during off-peak periods, such as October 4th and 5th, when airfare and hotel prices generally drop by 20%-30%.