Taking advantage of the popularity of "Suzhou Super League", the search volume of Yangzhou's "intangible cultural heritage bathing and scrubbing" on the Meituan platform increased by more than 88% year-on-year, and many merchants launched theme packages with a sharp increase in sales. Local cultural tourism, commerce, sports and other departments have launched policy dividends such as scenic spot ticket discounts, and the Meituan platform has also launched various preferential activities with merchants.
Yangzhou's "intangible cultural heritage bathing and scrubbing" as a traditional intangible cultural heritage project has attracted the attention of many tourists with its unique skills and profound cultural heritage. This traditional bathing method can not only help people relax and eliminate fatigue, but also contains rich historical and cultural connotations. During the experience, tourists can experience the exquisite skills of traditional craftsmen up close, understand the origin, development and inheritance process of Yangzhou's traditional bathing culture, as if traveling through time and space, returning to the past, and immersing themselves in the local traditional lifestyle. This unique cultural experience adds a different kind of fun and memories to tourists' trip to Yangzhou.
In order to promote the development of the tourism industry, local cultural tourism, commerce, sports and other departments have launched a series of preferential policies. Such as scenic spot ticket reduction and exemption, travel packages, etc., which reduce the travel costs of tourists and increase their willingness to travel. At the same time, the Meituan platform also actively leverages its platform advantages and launches various preferential activities with merchants. For example, the "Yangzhou Intangible Cultural Heritage Bathing and Scrubbing" theme package was launched. While enjoying traditional bathing services, consumers can also get other related discounts and services, such as free refreshments and massages, which further enhances the experience and satisfaction of tourists.
In the past week, Yangzhou received the most votes in the Meituan online "City Support" voting area. This fully reflects Yangzhou's attractiveness and competitiveness in the tourism market, and also reflects the tourists' high recognition and love for Yangzhou's tourism products. As the popularity of "Intangible Cultural Heritage Bathing and Scrubbing" continues to rise, Yangzhou is expected to welcome more tourists and promote the continued growth of the local tourism economy.